On the impact of digital publishing on traditional

2022-08-05
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A brief discussion on the impact of digital publishing on the traditional publishing industry at present, the digital publishing industry based on publishing, e-books, digital libraries, satellite transmission and other multimedia formats has sprung up, rewriting a number of concepts such as publishing and cultural consumption, and many industrial communication processes have also bid farewell to the traditional recombination

at the same time, e-readers, mobile multimedia, iPad, Hanwang e-book and other new terminals continue to appear, greatly enriching people's cultural consumption experience

the eighth national reading survey released by the China Publishing Research Institute shows that in 2010, among the adults aged 18 to 70 in China, the number of digital readers reached 252.5 million. The main body of digital reading is mainly young people under the age of 40, and the 18 to 29 years old is the absolute body of digital reading

according to our investigation, the rapid expansion of the scale of the digital publishing industry has made its role in China's national economic development and social life more and more obvious. Statistics show that since 2006, the growth rate of China's digital publishing industry has exceeded 50%, and the output value in 2010 exceeded 100 billion yuan

a landmark event in the rise of mass digital content consumption is the first time that the e-book sales of American Book Giant Amazon exceeded that of hardcover paper books in the second quarter of 2010. Not long ago, a number of traditional bookstores in China closed down, which is also regarded as a signal that the traditional publishing industry has been impacted

while many traditional publishing houses, audio-visual companies and other traditional publishing industries are forced to transform one after another, the emerging forces represented by Internet enterprises and operators take the lead with abundant funds, leading technologies and unique communication channels. For example, search giant Baidu launched a reading platform; Domestic e-commerce companies Dangdang and Jingdong successively established e-book platforms at the end of 2011; Three 3 Reliability verification: according to the given reliability target value, telecom operators will seize the reading market

as the domestic traditional publishing industry lags behind the technology providers and operators in terms of technical and financial strength, the platform operators have become the most benefited and most dynamic group in the current digital publishing industry. However, the publishers and authors lack the right to negotiate and price, and often become the targets of the channels and platform operators, making little profit. Zhang Hongbo, director general of the Copyright Association, said in an interview with this journal that the Chinese characters were under the impact of the punch

sunshoushan, deputy director general of the General Administration of publishing, believes that many platform operators, relying on the advantages of oligopoly, do not reasonably consider the interests of content providers. In the digital publishing industry chain a few years ago, in terms of the proportion of profits, the platform operators took 80% and the publishing units took 20%. Naturally, the content providers were not motivated to do so

during the interview with this magazine, some heads of traditional publishing enterprises also admitted that they have lost their dominant position in the industrial chain of digital publishing enterprises and are becoming weak content providers. No matter what kind of communication, the fundamental thing is content. If the content creators and providers do not get the due return, it will inevitably form a blow to the content creation and producers, and eventually hurt the value of communication itself

domestic digital publishing is first developed by network service providers. After they expand the platform, the traditional publishing industry has to rely on them in order to survive. Network services make a lot of money, but the traditional publishing industry is in a very awkward situation. A person in charge of the publishing house, who did not want to be named, said

many interviewed experts believe that the traditional publishing industry under the digital background will face severe survival challenges. According to relevant forecast data, by 2020, the sales volume of online publishing in China will account for 50% of the publishing industry, while by 2030, 90% of the books will be online versions

ambiguous ownership of copyright caused disputes

in June, 2011, Zhonghua Book Company, known as the first case of domestic digital copyright, sued Hanwang Technology Co., Ltd., which was finally settled in favor of Hanwang Technology

the incident originated at the end of October, 2009. Zhonghua Book company sued Hanwang science and technology for including the spot proofreading historical records of the copyright of Zhonghua Book Company in the four Hanwang e-paper books (Sinology Edition) produced and distributed by it without permission, which constituted an infringement, and sued Beijing Haidian court for more than 4million yuan

the final judgment of the court held that Zhonghua Book Company knew from the very beginning that the twenty four histories of Sinology were sold on the market, but it did not investigate. After Hanwang science and technology preloaded the version of Sinology into the e-paper book, Zhonghua Book company filed a lawsuit against Hanwang science and technology. Hanwang science and technology has no subjective fault, and has also played its due duty of examination. Therefore, Hanwang science and technology does not cause infringement to Zhonghua Book Company

at the beginning of July, 2011, the writers' Rights Protection Alliance co sponsored by writers and publishers such as Han Han, lichengpeng, lujinbo and shenhaobo was established. On July 20 of the same year, the alliance, which was established less than a month ago, sent lawyer letters to Baidu and apple respectively

it is reported that in a lawyer's letter sent to Baidu, the writers' rights alliance accused it of violating the information network communication right of 41 works of 9 writers represented by the alliance. As for apple, the writers' rights alliance accused it of violating the information network communication right of 23 Works of 6 writers represented by the alliance

in fact, such digital copyright disputes have entered a state of outbreak almost at the same time of the great development of the digital publishing industry. According to the statistics of the Supreme People's court, in 2010, local courts nationwide received 24719 new copyright cases, an increase of 61.54% over 2009, and most of them were digital copyright disputes

there are also typical cases, such as the Chinese character Copyright Association defending its rights to Google Digital Library, 400 scholars suing superstar piracy, Shanda literature suing Baidu for infringement, the audio book Association suing Baidu for lyrics infringement, etc

on the morning of August 26, 2011, writer Zhang Zhe sent out a microblog: the digital reading royalties of the novel "old tuyere" were more than 50000 yuan, which just arrived, which surprised me. I was told that this was only last year's, and I hope that all colleagues will pay attention to digital reading

it is understood that the day before the release of this microblog, the writers' Publishing House announced that it would pay more than RMB 1million for digital publishing in 2010 to more than 80 writers, including Tianxia Bachang, Zhang Zhe, yinjianli and wangxiaofang. This is also the first time that traditional publishing houses have paid digital publishing royalties to writers on a large scale

in China, there are not many writers as lucky as those mentioned above. Despite the rapid development of digital publishing, many writers have almost no access to digital royalties. Even for some of the most well-known writers in China, the copyright income of some paper books is as high as millions of yuan, while the digital copyright income is very little, or even none at all

in the past, writers felt that spreading their works on the Internet could improve their popularity. However, due to the development of Internet paid reading and digital publishing, the agreement between the traditional publishing industry and authors on the ownership of digital copyright is unclear, and internet infringement and piracy are more rampant. In the past two years, writers' awareness of safeguarding their rights has been greatly improved. Zhanghongbo believes that in the next few years, the number of digital copyright disputes will be in a rapid rising stage

the links of the industrial chain are still in a fragmented state

according to the analysis of the investigation of this journal, there are many digital copyright disputes. In addition to the imperfect laws and regulations, it is also related to the fragmentation of each link of the digital publishing industrial chain

at present, the management functions of traditional publishing houses, radio, film and television, Internet and other industries are scattered in multiple departments. After the digitization of the content and communication mode of these traditional industries, it is necessary to form a new management and service system that breaks through the industry restrictions, and carry out centralized management of digital copyright. We should focus on the development of copyright collective management system, support the development of copyright collective management organizations as soon as possible, and serve the obligees and industries. This is the key to the development of digital publishing industry. Zhanghongbo thinks

there are three main ways for digital publishers to obtain digital copyright, namely, one-to-one signing with authors and publishers, package signing with copyright collective management organizations such as literary and writing associations, and purchasing copyright with copyright agencies. Due to the fragmentation of the industrial chain, the difficulty of one-to-one authorization, the underdeveloped agency and other reasons, there are many potential disputes in the authorization process, and the emerging copyright collective management organizations are not paid attention to. The construction of the digital copyright authorization system needs the strong support of the government, the support of the digital publishing enterprises and the active participation of the obligees. Zhanghongbo said

publishers generally require digital copyright when signing publishing contracts with authors. Zhanghongbo, for example, said that in reality, the agreements on digital copyright in the contracts signed between publishers and authors are often not clear. Either the agreement is not clear, or it is unfair or illegal

Zhanghongbo explained that non legal languages such as digital copyright, electronic copyright, digital product right, network copyright and multimedia copyright are often used in the contracts, and most of them do not specify the specific types of rights, ways of using the works, communication carriers, communication media, conditions of use and settlement conditions, prepaid royalties, sharing ratio, provision and verification of sales data, settlement methods The term of authorization and the guarantee of future profits, etc., which can easily lead to the deviation of the agreed understanding of digital copyright between the two parties, thus leading to digital copyright disputes

the most common phenomenon is that the author did not give the digital copyright to the publishing house in the contract, but the publishing house authorized the digital publishing enterprise beyond its authority, resulting in factual infringement and double authorization. There are still a lot of infringement problems in publishing, resource sharing platforms, digital libraries and other formats. Zhanghongbo said

China has not yet formed an independent and strict legal framework for the protection of digital copyright. Zhanghongbo believes that digital copyright protection is mainly based on the copyright law, the regulations on the implementation of the copyright law, the regulations on the collective administration of copyright, and the regulations on the protection of the right to information network communication

at present, the provisions of many laws and regulations lag behind the industrial development, and need to be revised and improved. The interpretation of relevant regulations on digital copyright and digital publishing still needs to be improved. Zhanghongbo said that in terms of industrial policies and copyright administration, China pays more attention to industrial development than copyright protection

insiders pointed out that one of the outstanding problems of digital publishing at present is that, on the one hand, digital publishing requires a large number of works; On the other hand, users do not know where to get authorization. And more authors prefer to hold the digital copyright in their hands in the case of unknown situation

in the case that the writers of the literature and Works Association denounced the infringement of Baidu Library, Jiapingwa, as one of the earliest co branded writers, told the media that there were many of my works on the Internet, and no one ever paid me or said hello. If there is a station to contact me about the digital copyright of the work, I will consider authorizing it

scholar Yi Zhongtian once said: I don't know what digital copyright is. Have I authorized the publishing house in some contracts? I don't know Anyway, I haven't got a penny of the digital copyright, and I may have lost another villa

many writers are not clear about the concept of digital copyright, and it is often difficult to safeguard their rights. For example, when signing a publishing contract, some publishers also indicate that they have digital copyright. After the book is published, the publishing house will transfer the digital copyright to the digital publishing enterprise for compensation, while the writer can only get the paper version

Copyright © 2011 JIN SHI