Discussion on the innovation and competitiveness of China's industrial design of architectural glass, It will be a feature that cannot be easily replaced by other regions and other competitors
for a successful and evolving product or product line, its development direction and decision-making mode are affected by the concept of the enterprise management and the cultural background of the designer, and at the same time reflect the consumption pattern and favorite direction of the local market; Through the operation of 4P, it gradually continues to become the image of the enterprise, and may become a product identity that consumers want to recognize. Successful image building has more opportunities to make the company's products become the projection of inevitable specifications and values recognized by consumers
at present, some world-famous and successful products or brands will make the public associate their products with the cultural characteristics of their origin. For example, Sony's PS2 video game console is inevitably related to Japanese culture; I-Pod represents the American culture and strong software influence behind apple; The sound of Danish b&o brings the simple idea and life attitude of northern Europe; LV (Louis Vuitton) bag represents the coordinates of French quality of life art and the spirit of travel. These are the associations, characteristics and impressions of high-quality culture created through strong industries or products. Because from the context and trend of development, when the design innovation is connected with the national competitiveness, the strategy will inevitably involve the cultural level
Samsung is a successful example of new brands in Asia in recent years. Many technology manufacturers want to move towards Samsung. Samsung has actively established its own brand image, focusing one of its strategic priorities on the design of, and successfully established Samsung's high-level image through. Siemens was the first to design the "slide cover machine", but it did not continue to develop and maintain it. The "banana machine" launched by Nokia was not emphasized because it was not successful, but Samsung was able to innovate and continuously launch successful products on the slide cover machine, paying special attention to the feeling of use and quality innovation. Today, the slide cover machine has not only become a feature of Samsung, but also made consumers recognize Samsung's innovation, It has become an identification image that Samsung is not easy to replace
in addition, from the perspective of overall economic strength, South Korea has planned to promote the products they designed and manufactured. The image of South Korea has changed like this today. The influence of Korean dramas and media commodities has played a huge driving force for social reform. The huge creative forces supported by the government have gathered the cultural strength of South Korean society and opened up the space for creativity and new high-quality values. Like the "winter love song", it calls back the meaning and hope lost in the emotional life and emphasizes the emotional values of "mutual respect from the beginning to the end". "Da Chang Jin" finds the rich treasure of human nature and a kind of "ordinary charm" in ancient history. Through the expression of "being honest in the middle and acting outside", the "moral character" of the general people is improved, and the taste of environment, clothing and life props is emphasized. International consumers also transplant the sense of optimization brought by this "Korean culture" to their impression of Korean products, so Samsung, LG It seems to inject cultural identity and gradually become a proposal for a high-quality life
the differences between eastern and Western cultures are reflected in the interpretation of product design through competitiveness.
In particular, among the more than 20 If reviews, only three invited reviewers are from Asia, including me, the chairman of Chul Ho kim/kidp and the general manager of toyoyuki uematsu/Panasonic design company, who somewhat represent the design views of Oriental culture
although Oscar awards and Cannes Film Festival are all international awards for films, the strength of regional popular culture and values will definitely become a leading standard for judging; Several famous design awards in the world, such as if and red dot in Germany, IDSA in the United States and g-martk in Japan, should have such an atmosphere. For example, the European reviewers of if think that the simplicity and function of Bauhaus's "form follows function" is that they adhere to the interpretation of product design, which is not exactly the same as that of Japan. From the entries, I also found that most of the 3C product categories come from Asia, such as Japan, South Korea, Chinese Mainland and Taiwan. Taiwan's products are probably concentrated in the field of 3C products, and there are many emerging products, such as MP3 player, notebook, PDA, etc
just like the view of "natural time and natural gas", the main competitiveness and momentum of this wave of global 3C products have come to several countries based on "Confucianism". It is worth considering whether there are some common characteristics
among them, I would like to see the changes in product design concept in Korea from several observations. Over the years, under the international competition, the adherence to and continuous improvement of "quality" of Korean products have been the basic competition law. In addition, the government has spared no effort to cultivate large enterprise groups, which also cooperate with policies to actively build their own brands and development designs. From the perspective of product analysis, we can find that Korean products are not absolutely outstanding in their design originality. For example, some models of Samsung and LG digital cameras have the shadow of other brands. However, skilled execution and consensus organization have found a way to strengthen innovation -- exquisite workmanship and materials, and the refinement and application of technology. Taking Samsung as an example, it emphasizes its emphasis on design. The management system allows designers to report new ideas directly to senior executives, and the designer leads the development direction of the project. These comprehensive efforts, attention and persistence have changed the impression of foreign countries on Korean products. "... has gone from copycat to leading global brand..."
opportunities for innovation and competitiveness of China's industrial design
Greater China has a large market population and a large domestic demand market, and China's economic reform and development is moving towards the development direction of a well-off society. Common faults: poor sensitivity of the dial and the diligent productivity driven by Confucianism will breed more well-known enterprises in this climate, And designed and developed a good 3C product in the minds of Greater China consumers. But will China have the opportunity to turn our aesthetic standards into universal values recognized by the world
the manufacturing industry emphasizes "standardization", "order" and "unchanging", so as long as the operation process is standardized, it is not too difficult to transfer production or accept different orders. However, design innovation focuses on "change", "chaos" and "freedom". From the perspective of knowledge management, manufacturing industry emphasizes explicit knowledge, while design innovation emphasizes that explicit knowledge "will lead to sensor explicit knowledge", that is, the skills and objective facts that can be imparted to others through words, such as reports, manuals, operations and software instructions. "Tacit knowledge" refers to the skills, judgments and intuitions that human beings have but cannot easily describe; Such as countermeasure, innovation and know how. For example, how can red and green be considered beautiful by consumers? The knowledge of this operation will be related to subjective life experience and sense, which is not easy to convey and copy
in the face of global competition, when developing cumulative design technology at the initial stage, we must constantly strive to standardize the original implicit knowledge. Because only the standardized knowledge can be copied, many mistakes that may occur repeatedly can be avoided, and new knowledge can be formed from the accumulated experience. Of course, the experience of innovation and aesthetics means that professional designers must have more acute judgment than others, and have the ability to transform it into knowledge, that is, they must be able to know how to complete it. In the process, they also need to know to add other factors: such as engineering problems, competitors' actions, popular market information and potential demand analysis. This part needs to be controlled through the implicit and explicit knowledge! That is to say, the depth and breadth should be taken into consideration! If beauty is to become a common visual experience and cultural standard, and can be transformed into an intuitive professional knowledge, it needs constant practice, execution and insight! Like the promotion of innovation and competitiveness in the whole country, it is necessary to learn, exchange other successful experiences, and implement them to create its value and ability
China's development under such conditions of harmony between time, place and people will certainly breed more well-known Chinese enterprises, and design and develop good products in the minds of mainland consumers, which is comparable with international brands! Through this fierce competition and practice, we will be able to accumulate our own knowledge. In the future, these successful enterprises, with the conditions and foundation of the company's successful sales in the domestic market, will be transformed into a physique with scale and modern marketing. In addition to competitive advantages in price and development speed, they will also have the ability to design and innovate, and will be able to gradually enter the international market, And may play a decisive role in the near future! China has a very long and beautiful cultural assets, which can be used as abundant materials to create its own design style. Commodities suitable for Chinese market taste will spread with the extension of international competitiveness. I believe that beauty with Chinese characteristics will be the greatest connotation of Chinese design and competitiveness! (end)