The hottest three public consumption is restricted

2022-09-25
  • Detail

Three public consumption is restricted and the packaging industry chain is affected

in 2012, China's anti-corruption construction report No.2 was issued, which limits the consumption of government personnel going abroad (Overseas) on business, official vehicle purchase and operation fees, and official entertainment fees, which will certainly have a great impact on catering and other industries, but from the market reaction of this mid autumn festival, it also affects the gift consumption industry, Indirectly affect the packaging industry

the moon cake market across the country is light, and the group purchase volume of moon cakes in Guangzhou is the lowest in ten years. This mid autumn festival, not only the moon cake production enterprises, but also the related industrial chains have been affected. The daily combustible and highly corrosive materials of the upstream enterprises of moon cakes are very sad, and the orders are reduced by 30% to 40%. Take moon cake carton manufacturers as an example, their profits were halved. The previously popular large packaging was cold, and some cake carton manufacturers had to do more packaging business of shoes and toothpaste to make a living

moon cakes with sky high prices and luxurious packaging are repeated every year before the Mid Autumn Festival. Looking back, it is simply a stubborn disease. In 2005, the state issued a document for the first time to rectify the excessive packaging of moon cakes; In 2008, a new national standard was issued, mandating that the outer packaging of moon cakes should not exceed three layers, and suggesting that the proportion of packaging cost to the total value should be less than 12%; In 2009, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China (AQSIQ) issued the rules for Metrological Inspection of moon cake sales packaging (Trial), to curb excessive packaging. However, a series of standards and regulations have not stopped the soaring price and packaging of moon cakes

similar to the previous life and present life of the moon cake market, there is also Maotai liquor that goes crazy every year before the Mid Autumn Festival. Before the Mid Autumn Festival in 2011, the retail price of 53 degree flying Moutai rose to nearly 1800 yuan. The way to make the price higher than the limit is to make a special hammer fall freely from a fixed height to impact the samples of the tested materials by nearly 50%, 170% higher than the ex factory price of 619 yuan. However, in the first half of this year, the net profit growth of Guizhou Moutai hit the lowest level since its listing in 2001, and the growth of operating revenue was the second lowest since its listing. According to a dealer, the Mid Autumn Festival is approaching, but the manufacturing cost of the alternating experimental box is high, and the situation is still bleak. Now we can't move a bottle a day. We can starve to death if we only sell Moutai

previous standards and regulations cannot limit the sky high price and packaging of moon cakes; A series of price fixing orders also have no way to get drunk Moutai. The reason is actually very simple: the previous market had strong demand for this kind of luxury consumption. If there is demand, there will be supply. In the middle of demand and supply, it is useless to establish a few institutional scarecrows. This year, Maotai dealers sell instant noodles and cake box factories have no choice but to make toothpaste boxes. The reason is not complicated: the eight provisions of the central government and the policy of restricting three public consumption, as well as a number of prohibitions prohibiting the delivery of moon cakes with public funds, have beaten back the market before the Mid Autumn Festival, which was like chicken blood, but the excessive packaging still exists

recently, the Shanghai Municipal Bureau of quality and technical supervision conducted supervision and random inspection on the multi-layer composite material of beverage and wine produced and sold in the city. A total of 66 batches were randomly selected this time, and 3 batches were unqualified after inspection, including two products of nominal Guizhou Moutai distillery group technology development company and Yantai Changyu Grape Wine Co., Ltd

according to the introduction, this supervision and random inspection inspected the following items of commodity packaging according to the requirements of GB requirements for restricting excessive packaging of goods - Food and cosmetics and JJF rules for Metrological Inspection of food and cosmetics packaging: packaging porosity, number of packaging layers, and the ratio of packaging cost to sales price

the products found to be unqualified in the packaging porosity project include Maotai Guolong gift wine (500ml) produced by Guizhou Maotai distillery group technology development company, Keya VSOP Brandy (700ml) produced by Yantai Changyu Grape Wine Co., Ltd. and Guyue Longshan eight year old flower carving wine (500ml 22013.03.07) produced by Zhejiang Guyue Longshan Shaoxing Wine Co., Ltd. The standard stipulates that the limit index of the void ratio of beverage and wine commodity packaging is 55%

under the influence of the implementation of green packaging, the fine packaging industry will certainly be more or less affected, so from now on, packaging enterprises should expand the industrial chain. Realize green packaging in terms of packaging technology and packaging materials, and promote the development of the packaging industry

Copyright © 2011 JIN SHI